With over 15 years of experience in the fields of Data Analytics, Consumer Intelligence, and Communications, Parrot Social has served many clients across both the government and private sectors in Singapore and other ASEAN countries, covering Healthcare, Automotive, Education, and Lifestyle.

Hamidah received the award for Singapore’s Top 100 Women in Technology 2023, by the Singapore Computer Society (SCS), in partnership with SG Women in Tech and Infocomm Media Development Authority, where the list recognizes and celebrates women based in Singapore who have been inspiring and made significant contributions to the Tech industry.

Parrot Social was also a Global Finalist in the WeConnect International Rise to the Challenge Awards 2022 under the IT & Healthcare category.

In addition, Hamidah serves as an Adjunct Lecturer at the Singapore University of Technology & Design (SUTD), guiding students in the Sentiment Analytics & Social Media Masters programme. Renowned as a thought leader, she actively contributes to key national committees, and writes for local & regional media covering topics such as A.I., digital transformation, Data Analytics, and the Internet of Things (IoT).